To showcase the area’s more than 140 wineries, there are three major wine festivals. Prefer craft beer over wine? Then check out the annual Okanagan Fest-of-Ale.
In summer, the Salmon Arm Roots and Blues Festival draws music-lovers to the Shuswap area, and the Penticton celebrates rock ‘n’ roll with the annual Penticton Elvis Festival.
Budding and experienced naturalists will enjoy the Meadowlark Festival and the Adams River sockeye salmon run. This region is also home to the Kamloopa Pow Wow, which is one of Western Canada’s largest celebrations of Aboriginal culture.